Document Actions
Markets Campaign
Forest products customers from all over the world urged British Columbia's logging industry and government to adopt sustainable forest practices.
The campaign to protect the Great Bear Rainforest gained worldwide attention from its success in the international marketplace. The truth about destructive logging practices in BC’s ancient coastal rainforest was out.
Forest products customers all over the world urged the B.C. logging industry and the government to adopt sustainable forest practices.
Over 80 companies, including Ikea, Home Depot, Staples and IBM, committed to stop selling wood and paper products made from ancient forests. Numerous other companies - small and large - in the U.S., New Zealand, the UK, China, Germany and The Netherlands committed to progressive procurement policies.
Over 70 companies in Japan - including Mitsubishi and Fujiya - agreed not to purchase products from International Forest Products, as long as the company was logging intact rainforest valleys. These international companies made their commitments in direct response to the campaigns from ForestEthics, Greenpeace, Rainforest Action Network and the Markets Initiative.
Starting in the Great Bear Rainforest, the markets campaign spread around the world.
In 2003, Chile’s largest forest products companies, Arauco and CMPC, agreed to stop converting the country’s forests to tree farms, and to protect one million acres of privately owned forests. The success in Chile was modeled on the approach pioneered in BC and was brokered with the help of Home Depot.
Boise Cascade, the largest logger of public forests in the US, also announced in 2003 it would end all logging in endangered forests. No domestic or international supplier can sell products to the company if they derive from endangered ecosystems.
Domtar Inc., one of North America’s largest makers of uncoated paper, announced its plans to have all forest operations and mills certified by the Forest Stewardship Council in November 2003. The company has rights to 9.1 million hectares of forests on Canada and the US.
Cascades Tissue Group, the second largest manufacturer of tissue products
in Canada, committed 90 per cent of any virgin fibre it uses will certified
by the Forest Stewardship Council by 2007.
photos: Adrian Dorst (centre), ForestEthics (centre)